Street Interview / Man-on-the-Street Creator for CPG Brand — U.S. Based — Ongoing - Contract to Hire
Job Description
Drizz is looking for U.S.-based street interview creators to produce recurring short-form content for TikTok, Instagram Reels, and YouTube Shorts.
This is not a traditional UGC role.
We are specifically looking for people who already have experience approaching strangers in public, conducting natural man-on-the-street / vox pop interviews, asking good follow-up questions, and capturing entertaining vertical video.
Prior street interview experience is required.
Dallas / DFW or anywhere in Texas is strongly preferred, but we are open to excellent creators anywhere in the United States.
About Drizz
Drizz makes Unflavored Energy Drops that let people add caffeine to a drink they already enjoy.
Our goal is to create social content that feels native, spontaneous, entertaining, and culturally relevant rather than polished corporate advertising.
Think:
- street interviews
- public reactions
- caffeine habits
- drink preferences
- campus content
- gym / lifestyle content
- real people trying or reacting to the product
- recurring social formats that can become recognizable Drizz “shows”
What You’ll Be Doing
For the initial paid test, you’ll go to a high-foot-traffic location and conduct approximately 5–10 usable street interviews with real adults.
Possible interview prompts include:
- “What’s your caffeine order?”
- “How much do you spend on energy drinks every week?”
- “Coffee, energy drink, or pre-workout?”
- “What gets you through the 2 PM slump?”
- “What drink would you turn into an energy drink if you could?”
- “Would you put caffeine in this?”
- “Guess how many energy drinks this tiny bottle can make.”
Some interviews may involve introducing Drizz after the initial question and capturing the person’s genuine reaction.
We will provide the final creative brief and approved talking points before filming.
Initial Paid Test
The test shoot should take approximately:
1.5–2 hours
We are looking for approximately:
5–10 genuinely usable interviews
Ideally, strong creators will deliver closer to 8–10 usable interactions from the session.
Each raw conversation may run roughly 30–90 seconds, but it should give our editor enough material to create strong 10–45 second social clips.
We care much more about the quality of the interaction than the exact number of clips.
Six great interviews are better than fifteen boring ones.
Deliverables
Please provide:
- Original vertical 9:16 footage
- Clean, understandable audio
- Full raw interview footage
- Highest available resolution
- Separate original files
- No music added
- No filters
- No burned-in captions unless requested
- A few useful location / product B-roll clips when relevant
We have our own editing workflow.
You do not need to create polished finished edits unless specifically requested.
The main thing we are paying you for is:
finding interesting people, approaching them confidently, conducting a good interview, and capturing strong raw footage.
Requirements
You must:
- Be currently based in the United States
- Speak native or fully native-level American English
- Have prior street interview / man-on-the-street / vox pop experience
- Be comfortable approaching complete strangers
- Be able to improvise and ask natural follow-up questions
- Understand TikTok / Reels pacing
- Film vertically in 9:16
- Have a recent smartphone or comparable camera
- Have a reliable microphone / clean-audio setup
- Be reliable with deadlines
- Be able to upload original raw footage
- Be comfortable working with recurring creative briefs
- Interview adults 18+ only
Location Preference
Strong preference for:
Dallas / DFW
Also highly interested in creators in:
- Austin
- Fort Worth
- Houston
- San Antonio
- College Station
- Denton
- other College markets
However, exceptional creators anywhere in the U.S. should apply.
We are ultimately building a network of creators across multiple American cities.
Compensation
This begins with a paid test shoot.
Expected test budget:
$150–$300
Final rate depends on:
- demonstrated street-interview experience
- quality of prior work
- location
- expected number of usable interviews
- production quality
We are not looking for the cheapest creator.
We are looking for people who are genuinely good at this.
Creators who perform well may move into recurring weekly or biweekly paid shoots.
Long-term rates can increase for people who consistently produce excellent, usable footage.
Long-Term Opportunity
This is not intended to be a one-off project.
Our goal is to identify a small group of strong creators who can become recurring Drizz field creators.
Top performers may receive:
- weekly or biweekly shoots
- higher recurring rates
- product kits
- event assignments
- larger brand activations
- travel opportunities
- expanded responsibilities within the Drizz content network
We plan to test multiple creators and give more work to the people who consistently deliver the best footage.